NATIONAL RECONCILIATION WEEK 2024
Now More Than Ever
HELPING MILLIONS STAND UP, SPEAK UP
& SHOW UP
National Reconciliation Week is a nationwide initiative in Australia that promotes awareness, respect, and understanding between Aboriginal and Torres Strait Islander peoples and non-Indigenous Australians. Since its formal launch in 1996, the week has encouraged individuals, communities, and organisations to reflect, learn, and take meaningful action toward a more equitable and united Australia.
Working alongside a team of creatives, strategists, and First Nations consultants I designed and developed 2024 National Reconciliation Week campaign assets. The theme, Now More Than Ever, became a powerful national call to action, especially after the referendum results. Amplified through bold visual storytelling and accessible campaign assets, I helped communities, schools, and organisations show their support for reconciliation across the country.
My role involved translating the campaign message into a flexible design system, supporting everything from social media tiles and posters to national toolkits and guidelines. Designed in collaboration with First Nations stakeholders, the campaign was rolled out nationally across posters, digital platforms, and social media, amplifying a theme that called for active, ongoing support for reconciliation.
Lead/senior designer
Designer
Co-Creative Director (Design)
Co-Creative Director (Copywriting)
Romain Gambetta
Sim Hamisi
Monique Kneepkens
Sandra Hind
Artwork 'More Connection' created by Gubbi Gubbi, Kabi Kabi and South Sea Islander artist Maggie Douglas.
Project developed as part of my role at Carbon Creative
THE IMPACT
This was a big, heart-led project that showed how design can create space for reflection, truth-telling and solidarity across classrooms, workplaces and communities all over the country. It resonated widely, serving as a visual rallying cry for acknowledging history and driving action in workplaces, schools, and communities across Australia.
The campaign reached millions, supporting over 9,200 events nationwide (a 41% increase year-on-year) and empowering 2,283 organisations to participate meaningfully in reconciliation. The campaign’s visual language helped communities, classrooms and businesses take a visible stand for truth-telling and unity.
The visual identity became the connective tissue for more than 9,246 events across Australia, helping organisations and schools show public support for reconciliation. Participation by Reconciliation Action Plan (RAP) organisations increased significantly, reaching 5.6 million people and contributing to over $4.8 billion in procurement from First Nations businesses.
MORE PROJECTS
