MAKING VOTING SIMPLE

The Australian Electoral Commission (AEC) manages federal elections and referendums across Australia, ensuring the voting process is fair and accessible. It maintains the electoral roll to keep track of eligible voters. It also educates the public about how and why to vote, providing clear information and resources to encourage participation.

Working under the AEC’s brand guidelines, I helped design and maintain a suite of assets for both the 2025 Federal Election campaign and the 2024 Referendum. From posters and digital banners to social tiles, my work supported a consistent national message encouraging enrolment, education, and voter participation. The challenge was balancing clarity with accessibility, ensuring every Australian, regardless of background or language, could engage confidently with the democratic process. Through collaboration with a wider team of designers and communicators, I delivered visuals that were informative, inclusive, and on-message during a significant moment in Australia’s political landscape.