AUSTRALIAN DEPARTMENT OF HEALTH
Your Healthy Pregnancy

CLARITY THROUGH DESIGN

Your Healthy Pregnancy is a national health campaign by the Australian Government designed to support expecting parents with simple, evidence-based advice. It focuses on three key areas: eating well, staying active, and seeking support, to promote healthier pregnancies and better outcomes for both parents and babies. The campaign includes accessible resources, illustrations, and practical tips to make trusted information easy to understand and act on.

As part of the design team behind Your Healthy Pregnancy, I helped bring clarity and warmth to a national health initiative for expecting parents. My role included helping refine layouts, applying copy updates, and maintaining visual consistency across a suite of branded resources, while also illustrating custom assets that supported key health messages around nutrition, movement and emotional wellbeing. The result was an approachable, evidence-based campaign that made vital information feel more personal and accessible.

Lead designer
Designer
Co-Creative Director (Design)
Co-Creative Director (Copywriting)

Lizzy Anderson
Sim Hamisi
Monique Kneepkens
Sandra Hind

Project developed as part of my role at Carbon Creative

Two printed materials on a dark green background about pregnancy health. The larger sheet provides dietary and lifestyle tips for a healthy pregnancy, featuring colorful graphics, icons, and headings. The smaller booklet promotes healthy pregnancy practices with an illustration of a pregnant woman and the title 'How to Keep Healthy During Your Pregnancy'.
Three pamphlets about healthy pregnancy by the Australian Government Department of Health and Aged Care, featuring illustrations of pregnant women.
List of foods to avoid during pregnancy, including deli meats, undercooked eggs, raw meats, smoked salmon, unpasteurized seafood, excess caffeine, alcohol, large fish like shark, marlin, swordfish, and sugary foods, with advice to eat prepared salads and fresh produce cautiously.
Infographic titled 'Three Steps to a Healthier Pregnancy and Bub' with a pregnant woman illustration surrounded by three steps: Eat Well, Keep Moving, Look After Yourself. Contains tips for a healthy pregnancy and breastfeeding, published by the Australian Government's Department of Health and Aged Care.
Three informative posters about pregnancy health. The first covers eating well during pregnancy, the second on preparing for a healthy pregnancy, and the third on staying active and moving during pregnancy.
Illustration of a community with three houses, a medical center, and trees, featuring symbols for love, community, and health, set against mountains and a sunrise.
Infographic on supporting pregnant women and healthy eating guidelines during pregnancy, featuring sections on physical activities, healthy food swaps, and tips for partners, with illustrations of pregnant women, families, and healthy food items.
Flyer titled "Three steps to a healthier pregnancy and bub" with an illustration of a pregnant woman and three colored circles labeled "Eat well," "Keep moving," and "Look after yourself." The flyer includes tips for pregnant women, such as eating healthy food, staying active, and seeking support. It is printed by the Australian Government Department of Health and Aged Care and is placed on a rounded stone surface outdoors.

THE IMPACT

The Your Healthy Pregnancy campaign continues to support thousands of expecting parents across Australia each year, offering clear, evidence-based guidance on nutrition, movement, and emotional wellbeing.

With over 300,000 births annually, the campaign plays a vital role in improving access to trusted health information, particularly for culturally and linguistically diverse communities. Through approachable design and inclusive illustrations, the campaign turns clinical advice into resources that are easy to understand and act on.

From GP clinics and hospitals to community centres and online platforms, the materials are widely distributed and used by healthcare professionals nationwide. Every visual element was crafted to make space for clarity, warmth, and culturally respectful care during one of life’s most important chapters.

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